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Home > Newsroom > Case Studies |
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 Event Management & Follow-Up Client: The Client is a world leader in Virus Management and Network Security with operations and partners in the US, Europe and Asia Pacific. Client Needs: Having the Australian operation based only in New South Wales meant that their customer management and product exposure within the other states depended mainly on their resellers. GSS organised a series of seminars to assist the Client with product exposure and sales follow-up in Melbourne and Sydney. Solution: GSS managed the entire seminar series on behalf of the Client, which relieved the Client to focus on the presentation and other major business. GSS provided the following services: - Customised online seminar registration - Email invitations and marketing - Phone invitations and telemarketing - Email and SMS reminders - Venue logistics - Front of house management - Post event email evaluation and follow-up - Sales follow-up & reporting Results: The Client was not only able to focus on other more pressing business issues, outsourcing this project to GSS meant that every detail to the event was well looked after - from implementation right down to sales follow-up. All the client needed to do was present at the seminar and watch the online reporting page for their ROI from this event. |
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